Spanish Gialli : The Coleccion Amarilla (Maucci)

Maucci-056 

The success of Mondadori’s Gialli, Supergiallo and Gialli Economici series soon inspired imitators in Italy (Nerbini in Florence, with I romanzi del disco Giallo from 1940 to 1943  (53 vol published), or Garzani , Pagotto and Ponzoni) and it lead  to legal wrangles : can a publisher copyright a colour, in this case the colour yellow ? Certainly the colour was distinctive for Mondarori’s books, but could the publisher claim exclusive rights on it and prevent its competitor from using it?  A Spanish publisher, Maucci, in Barcelona, was more straightforward : he  acquired the rights of some of the books published as Gialli  by Mondadori, translating them  and others  into Spanish and publishing them there under the iconic yellow colour and with the unambiguous title : Coleccion Amarilla (yellow series). Italian authors of Gialli were translated there, and thus internationalised.  Also, the artwork on the Spanish covers reproduced or followed the  illustrations on the Italian covers. 51 novels were thus published between 1941 and 1951.

EQ

Other Spanish publishers too did use the colour yellow to signal crime fiction:

POlarlysPNG

Georges Simenon, El Pasajero del Polarlys,  La Novela Aventura,  46, 1934

Vindry

Noel Vindry, El Fantasma del Mediodia .- La Novela Aventura, Iii. 80,  1935

Williams

Valentin Willians, La Fiera en Acecho, La Novela Aventura, 125,  1936

 

Source and further reading :

http://acotacionesdeunlector.blogspot.co.uk/2009/04/coleccion-amarilla-de-la-editorial.html

I PRINCIPALI EMULI DI MONDADORI : http://www.cartesio-episteme.net/cap3.htm

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s