Art for the Millions : The Signet Books covers

Spillanesignet0699

(Iconographic Source; http://bookscans.com/Publishers/signet/signet.htm)

The New York based publisher, The New American Library was formed in 1948 and soon became the biggest American publisher of paperbacks. Both of its founders, Kurt Enoch and Victor Weybright had experience with the European pioneers of the mass market paperback industry, the British Penguin and the German Albatross, which Enoch had launched  in 1932 and directed. Signet fiction was a particularly successful imprint of The New American Library. The paperback reprints it published included (but were by no means restricted to) a number of classics in the noir genre. The series’ distinctive visual style owed much to the influence of the artist James Avati. Dubbed “The Rembrandt of Paperback Book Covers”, often reminding one of Hopper’s bleak style, he drew many of the series’ covers and inspired the other illustrators commissioned by Signet.

Here are a few examples of this remarkable form of 1950’s American Art, of the atmosphere they conjure, the spirit of  the time they evoke, and of the novels over which they cast their spell.
signet0683
      Petrysignet0710
signet0791z-39 signet0915 signet0784

 Kiss

 

signet0686r

 

Gunnsignet0709 Wellmansignet0703

signet0799

The complete series can be accessed at http://bookscans.com/Publishers/signet/signet.htm

For (thousands) more visuals, check out the amazing BookScans website, a free online reference database  “Graphically illustrating the evolution of  Vintage American Paperbacks – 1939 through 1959 (and beyond)” at http://bookscans.com/Database.htm

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s