Day: July 26, 2015

Avon’s art of the Macabre

avon038nn

Founded in 1941 and based in NYC, Avon Books was one of the early publishers of  paperbacks in America, following closely the industry-changing model set in 1939 by Pocket Books (also in NYC), with their pocket-sized publications. But while Pocket Books publications emphasized literary recognition of the works they republished, Avon chose to rather stress their popular appeal. Illustrations played a large part in this. Beyond the promise of a pleasurable read, the audience’s fascination with death is an equally reliable marketing force. Continue reading

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