Avon’s art of the Macabre

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Founded in 1941 and based in NYC, Avon Books was one of the early publishers of  paperbacks in America, following closely the industry-changing model set in 1939 by Pocket Books (also in NYC), with their pocket-sized publications. But while Pocket Books publications emphasized literary recognition of the works they republished, Avon chose to rather stress their popular appeal. Illustrations played a large part in this. Beyond the promise of a pleasurable read, the audience’s fascination with death is an equally reliable marketing force.

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