“Unified in Diversity?”
The Promotion and Reception of Europeanness in Contemporary Crime Fiction
Call for abstracts
While there is clearly still some way to a European media market that knows no borders––there is certainly not yet a single European market, and there are still a great many frontiers and boundaries to negotiate––, one must acknowledge that crime narratives travel extremely well in Europe, be it in the form of literary fiction, film or television series. From the perspective of cultural studies, this harbours the potential for transnational exchange, transculturalism, and the emergence of a shared European identity, thus serving as a vehicle for cultural exchange and debate.
On the other hand, one might argue that crime shows which do stress their Europeanness by means of location marketing and inviting cultural tourism are fundamentally Europuddings by appropriating a well proven storytelling formula and setting these narratives to European locations, which are exotic and appealing to most of the audience worldwide. In that sense, one might question whether the generic concept of Noir, which has certainly travelled from the very North to the very South of Europe, enables a European dialogue or jumps from the regional/local to the global and thereby skipping notions of Europeanness.
The aim of this proposed panel is to examine whether, and how, crime narratives are advertised as European in promotional material such as trailers, covers, posters, copywriting, ads and the like. At the same time, we invite case studies which do not only focus on the promotional strategies but also focus on reception by looking at newspapers, magazines, websites, social media, and so on. This panel will therefore explore how Europeanness has been conveyed through promotional strategies, and will discuss which factors have proven relevant for this Europeanness to be detected by critics and audiences.
We invite case studies in literary fiction, film and television series. For example, we are looking for analyses of cross-media phenomena such as Inspector Montalbano, the Millenium trilogy, or Babylon Berlin, which originated from literary works and became transnationally successful television series. Such cases would be especially interesting since the market logic for audiences in literary and screen reception is still markedly different. We are also particularly interested in case studies about television series such as The Team, Crossing Lines, or Eurocops, whose presumed Europeanness is already embedded in their production process.
This panel will be part of the conference “EURONOIR: Producers, distributors and audiences of European crime narratives“ held from the 30th September to October 2nd 2019 at the Aalborg University in Denmark.