Avon

Avon’s art of the Macabre

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Founded in 1941 and based in NYC, Avon Books was one of the early publishers of  paperbacks in America, following closely the industry-changing model set in 1939 by Pocket Books (also in NYC), with their pocket-sized publications. But while Pocket Books publications emphasized literary recognition of the works they republished, Avon chose to rather stress their popular appeal. Illustrations played a large part in this. Beyond the promise of a pleasurable read, the audience’s fascination with death is an equally reliable marketing force. Continue reading

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Re-order, re-arrange, re-package: the creation of a distinctive Series’s identity.

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Gallimard’s ill-fated Série Blême  (1949-1951) is one of the most elegant and attractive Series of Crime Fiction. It is also one of the most  prestigious, and appealing, literarily.  It shows the dedication of the Series’ general editor, in his role as a selector of texts.  Publishing a series is an act of mediation. It involves mediating between authors (carefully chosen on the basis of a set  of objective and subjective criteria) and readers, whose taste the series seeks to educate. In this case, Marcel Duhamel (also the editor of the Série Noire)  was committed to  highlight through this series a literary evolution he saw  within the noir genre.  The evolution from the early Black Mask “hardboiled” stories, driven by the action, to a more subjective, introspective and psychological thriller, the novel of suspense. Continue reading