Paperback Library (New York)

American Blurbs

US4Knights of arabia

Knights Of Arabia (Bérurier au sérail), Paperback Library, New York, 1970 (Collection Didier Poiret)

The San-Antonio series published in the early 1970’s by the Paperback Library (New York) carried a blurb text on their front page. Still, the backpage was the site of promotional superlatives too. The emphasis was put here more explicitly  on sales figures than on storytelling or other literary merits. The rhetorical force  of 24 Million Copies sold in France always seem to trump the hackneyed praise  reproduced there, however rich in colourfoul adjectives and metaphors.

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“The anti-establisment Hero who’s taking the States by Storm”

USThe hatchet man

The Hatchet Man (Vas-y Béru) Paperback Library (New York), 1970

The American publication of San-Antonio novels in the early 1970’s  consists in mere reprints, with  different covers (but the same illustration)  of the translations published in England in the late 1960’s.   Most of the translations are from  Cyril Buhler. What is original on these “First American Publications” is the blurb, printed on the cover. Here, this most hyperbolic of commercial communications takes place, not only on the back page as is traditional, but on the front page already, for maximum attention.

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